Senior Marketing Planner

5 days ago


Lahore, Punjab, Pakistan SJS International Full time
Key Responsibilities

The ideal candidate will manage and develop category marketing strategy to drive market growth, including the creation of style guides, brand guidelines, brand vision, and value proposition for short- and long-term objectives.


They will collaborate with cross-functional teams, including PR, Digital, Creative, and Visual, to deliver 360-degree marketing campaigns that meet business objectives.


Conducting research and analysis on customer and market trends, competitor activities, and customer insights will inform strategic decisions.


Developing and executing category-specific marketing strategies for each product or launch, incorporating creative, digital, PR, ATL/BTL, TVC/DVC, and other relevant elements will be a key responsibility.


Maintaining open communication and collaboration with marketing, creative, sales, planning, product, and retail functions, as well as key stakeholders, to build and execute 360-degree campaigns/strategies will be essential.




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