Digital Marketing Campaign Manager

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

As a Digital Marketing Campaign Specialist, you will play a crucial role in driving the company's digital transformation and achieving business goals. Your expertise in designing, creating, and delivering digital marketing campaigns will be essential in expanding and growing services and products.

The ideal candidate will have experience working with performance marketing, planning, and running digital marketing campaigns, including analytics, SEO, paid media, content management, lead management, etc. They will also be responsible for leading, guiding, and training digital marketers and other individuals across the organization to scale capabilities.

Campaign Management

  • Define and implement omni-channel digital marketing campaigns, focusing on acquisition of grower data, grower engagement, conversion of sales, and grower loyalty.
  • Develop campaign journeys for acquisition, engagement, and conversion campaigns.
  • Align digital campaigns with local marketing teams and their initiatives.
  • Implement and optimize digital touchpoints per campaign using best practices.
  • Allocate paid media budget effectively.
  • Roll out local digital content strategy in collaboration with global digital content team.
  • Manage tagging, SEO/SEM implementation of all digital campaign assets.
  • Ensure digital campaign content consistency and quality according to brand guidelines.
  • Create digital campaign creation briefs for agencies involved and end-to-end campaign delivery process.
  • Set, measure, optimize, and report campaign KPIs and optimize local digital A&P spend of paid media.
  • Drive digital marketing capability building in local marketing teams.
  • Manage digital marketing budget.
  • Interface with external agencies, IT & Digital, and local Marketing & IT team.


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