Brand Strategist

9 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Brand Development Manager

About the Role:

  • We are looking for an experienced Assistant Brand Manager to join our team.
  • You will be responsible for generating ideas and implementing the annual marketing plan in collaboration with various partners.
  • A key aspect of this role is managing agency partners, including creative, media, activation, and production houses.
  • You will work closely with the creative agency to develop marketing materials that align with brand positioning, imagery, and guidelines.
  • The ideal candidate will have strong skills in media planning and execution for TV, radio, print, and OOH campaigns.
  • Additionally, you will perform sales and investment analysis and develop brand strategy documents.
  • Analyze investments and conduct quarterly variance analysis to optimize results.
  • Plan and execute BTL activities, such as events, activations, exhibitions, and seminars, while amplifying media coverage.
  • Collaborate with the digital team for 360-degree campaigns or other relevant tasks.

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