Marketing Strategy Specialist
2 weeks ago
We are seeking a talented Digital Advertising Specialist to join our team.
About the RoleThis is an exciting opportunity for a results-driven individual to manage, optimize, and report on Google and Meta ad campaigns. The ideal candidate will have 1-2 years of experience in paid digital advertising, with a strong understanding of campaign management, optimization, and analytics.
The successful applicant will be responsible for:
- Managing and optimizing Google Ads and Meta Ads campaigns to drive performance and ROI.
- Monitoring daily campaign performance and making data-driven recommendations for improvements.
- Preparing and delivering detailed reports on campaign performance, KPIs, and insights.
- Creating and implementing paid media strategies to drive brand awareness, engagement, and conversions.
- Collaborating with internal teams to develop creative assets for campaigns.
- Conducting A/B testing and optimizing ad creatives, targeting, and bidding strategies.
- Staying updated on the latest trends, best practices, and platform updates for Google Ads and Meta Ads.
- Manage multiple campaigns simultaneously while ensuring high performance.
- Prepare and deliver detailed reports on campaign performance, KPIs, and insights.
- Create and implement paid media strategies to drive brand awareness, engagement, and conversions.
- Collaborate with internal teams to develop creative assets for campaigns.
- Conduct A/B testing and optimize ad creatives, targeting, and bidding strategies.
In this role, you will have the opportunity to work with a diverse range of software categories and a global user base.
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