
Digital Marketing Director
1 week ago
We are seeking a seasoned Digital Marketing Manager to lead our digital marketing efforts. As a key member of the team, you will be responsible for developing and executing data-driven digital marketing strategies tailored to EdTech audiences.
You will manage and optimize paid ad campaigns (Google Ads, Meta Ads, retargeting) to achieve performance goals. Additionally, you will lead creative direction for campaigns, ensuring alignment with brand and user needs.
In this role, you will analyze market trends, conduct audience research, and create targeted content. You will also own end-to-end paid social and SEM campaigns, including budgeting and performance reporting.
About the Role- Bachelor's or Master's degree in marketing, business, data analytics, or a related field.
- 2–3 years of proven success in performance-driven digital marketing campaigns.
- Expertise in D2C marketing with a strong grasp of acquisition strategies and customer funnel optimization.
- Proficiency in Google Ads, Meta Ads, Google Analytics, SEO/SEM, and marketing automation tools.
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