Digital Marketing Creative Director

17 hours ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

Job Description

We are seeking a skilled and creative Digital Marketing Manager - Creative Director to lead our digital marketing efforts. This role focuses on designing and optimizing paid campaigns, including Google Ads and social media platforms, with an emphasis on creativity and performance.

Your Responsibilities:

  • Develop and execute data-driven digital marketing strategies tailored to EdTech audiences.
  • Manage and optimize paid ad campaigns (Google Ads, Meta Ads, and retargeting) to achieve performance goals.
  • Lead creative direction for campaigns, ensuring alignment with brand and user needs.
  • Analyze market trends, conduct audience research, and create targeted, compelling content.
  • Own end-to-end paid social and SEM campaigns, including budgeting and performance reporting.
  • Collaborate with content, design, and product teams to deliver cohesive results.
  • Mentor team members and provide leadership to enhance team performance and innovation.

Requirements:

  • Bachelor's or Master's degree in marketing, business, data analytics, or a related field.
  • 2–3 years of proven success in performance-driven digital marketing campaigns.
  • Expertise in D2C marketing with a strong grasp of acquisition strategies and customer funnel optimization.
  • Proficiency in Google Ads, Meta Ads, Google Analytics, SEO/SEM, and marketing automation tools.
  • Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
  • Experience in leading cross-functional teams and managing marketing workflows.
  • Background in EdTech or familiarity with educational platforms is a plus.

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