Digital Brand Marketing Specialist

1 week ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 1,000,000 - 1,500,000

We're seeking a strategic and hands-on Marketing Executive to lead and execute initiatives across digital, product, content, and brand marketing.

Job Description

This role involves leading lifecycle marketing efforts including onboarding flows, email sequences, and in-app messaging. You will also drive content strategy across email, social, landing pages, and product updates.

  • Key Responsibilities:
  • Plan and execute multi-channel campaigns across digital, product, and brand touchpoints
  • Lead lifecycle marketing efforts including onboarding flows, email sequences, and in-app messaging
  • Drive content strategy across email, social, landing pages, and product updates
  • Collaborate with design and product teams on marketing assets, UX copy, and microcontent
  • Analyze user behavior and campaign performance to identify areas of improvement
  • Coordinate with sales and product teams to align messaging and support lead generation
  • Help manage internal or external marketing resources (e.g., freelancers, tools, vendors)
Requirements

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with 4–6 years of experience in a generalist or hybrid marketing role.

  • Bachelor's degree in Marketing, Communications, or a related field
  • 4–6 years of experience in a generalist or hybrid marketing role
  • Fluency in written and spoken English is essential; strong communication skills with the ability to write across formats (email, product, web)
  • Working knowledge of digital channels, email automation, and in-product marketing
  • Comfortable using tools like Google Analytics, Intercom, HubSpot, and Canva or Figma
  • Analytical mindset with a bias toward experimentation and iteration
Preferred Skills

Candidates with experience working in a startup, SaaS, tech, or B2B environments will be considered a plus.

  • Experience working in a startup, SaaS, tech, or B2B environments
  • Familiarity with SEO basics, performance marketing, or CRM segmentation
  • Understanding of growth funnels, activation metrics, and retention levers

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