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Marketing Strategist for Software Products
12 hours ago
We are a leading software development company dedicated to delivering innovative solutions to top enterprises worldwide.
Job Description:We are seeking a highly skilled Product Marketer to lead the marketing strategy and execution for our products. As a key team member, you will play a crucial role in understanding market trends, crafting compelling narratives, and developing effective marketing campaigns to drive customer acquisition and product adoption.
Responsibilities:- Market Research and Analysis: Conduct thorough research to understand customer needs, competitor strategies, and industry developments.
- Identify Target Audience Segments: Develop detailed customer personas to inform marketing decisions.
- Create Compelling Product Positioning: Develop clear, differentiated product positioning and messaging to resonate with target audiences.
- Collaborate with Design and Content Teams: Work closely with cross-functional teams to produce high-quality product-focused marketing materials.
- Develop Go-to-Market Strategies: Craft and execute successful go-to-market strategies for product launches.
- Campaign Planning and Management: Plan and manage multi-channel marketing campaigns across digital, social, email, and other platforms.
- Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to align marketing efforts with product objectives.
- Performance Monitoring and Optimization: Monitor campaign performance, track key metrics, and optimize strategies based on data insights.
- Education and Experience: Bachelor's degree in Marketing, Business, or a related field, along with 2-5 years of experience in product marketing or a similar role.
- Marketing Expertise: Strong understanding of digital marketing channels, tools like Google Analytics, and experience in using data visualization tools.
- Strategic Thinking: Ability to think strategically and execute tactically to drive business results.
We value innovation, collaboration, and continuous learning in our work environment.
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