Data-Driven Marketing Expert

12 hours ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time $80,000 - $100,000

Marketing Analytics Opportunity

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This is a role that will involve implementing and optimizing end-to-end marketing analytics infrastructure. You will work on setting up advanced tracking in Google Tag Manager, managing data pipelines in Google Cloud Platform (GCP), integrating data across tools like Google Ads, GA4, and Magento, and building insightful dashboards in Looker Studio.

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As a Marketing Analytics Specialist, you will enable the marketing and product teams to make informed decisions by providing them with accurate and actionable insights.

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The ideal candidate will have 3+ years of experience in a marketing analytics or data-focused role, with hands-on experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), Google BigQuery, Looker Studio / Google Data Studio, Google Ads & Search Console.

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They should also have strong SQL skills in a BigQuery environment and experience with eCommerce platforms.

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Solid understanding of UTM strategy, tagging standards, and attribution models is required.

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Exposure to dbt, Python, or JavaScript is a plus.

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Familiarity with other Business Intelligence tools is an advantage.

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Key Responsibilities:

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  • Implement robust event tracking, eCommerce tracking, custom dimensions, and conversion goals.","
  • Ensure data collection is accurate, scalable, and compliant with regulations.","
  • Design and maintain data pipelines connecting Google Ads, GA4, Search Console, and BigQuery.","
  • Write and optimize SQL queries to transform and model data.","
  • Automate data ingestion using Reporting APIs and scheduled queries.","
  • Build and maintain Looker Studio dashboards for marketing, product, and growth teams.","
  • Convert marketing goals into measurable KPIs and visual insights.","
  • Identify trends and actionable insights to drive campaign performance.","
  • Analyze and report performance across Google Ads, Search Console, and GA4.","
  • Provide funnel analytics, attribution insights, and campaign optimization support.
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