Consumer Insights Manager

1 day ago

Karachi, Sindh, Pakistan beBee Careers Full time
When working as a Consumer & Market Insights Manager, your primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority. You will be instrumental in creating brands that are unmissable, ensuring they stand out in the market and drive sustainable growth. Your role will involve leading the charge on continuous tracking and monitoring of Market Performance metrics for PC brand and liaising with agencies responsible. You will also need to build strategic, sustainable business advantages for the PC business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.

You will work closely with the marketing team to help develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market. As a Consumer & Market Insights Manager, you will have the opportunity to make a significant impact on the success of the business. You will be responsible for building effective and collaborative relationships with varied Business Teams and associated functions working on Personal Care Brands, including Marketing teams, R&D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research plays in the decision-making process.

Your success will be measured by your ability to deliver high-quality insights and recommendations that drive business growth and improve customer satisfaction. You will need to have a strong analytical mindset, capability in managing multiple projects, and ability to prioritize workload. Additionally, you will need to have prior CMI experience (Market Research and brand experience is preferred), proven ability to build strong partnerships with stakeholders, communicate effectively, and deliver on objectives, experience in leading cross-functional projects and media/communication insight research, and a good understanding of market research with an ability to think strategically – ability to design, develop and land research with impact.

The ideal candidate will be able to think critically, solve complex problems, and communicate effectively. They will be able to work independently and collaboratively as part of a team, and have a passion for learning and growth. If you are a motivated and results-driven individual who is looking for a challenging and rewarding career opportunity, we encourage you to apply for this role.

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