Email Marketing Specialist

4 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

**Email Marketing Specialist Role Description**

About the Role:

We are seeking a skilled Email Marketing Specialist to join our team. This role will involve designing and executing email marketing campaigns that drive results through B2B marketing.

  • This will include developing strategies for lead generation and automation, as well as executing A/B testing to optimize email subject lines, body content, and CTAs for higher engagement.
  • The successful candidate will also be responsible for ensuring emails pass spam filters and improving email deliverability using best practices like inbox warming, IP rotation, and dedicated email protocols.
  • Additionally, this role will involve analyzing open rates, click-through rates, and conversion data to continuously improve campaigns.
  • Responsibilities will also include handling email list segmentation and data management to target the right audience effectively.

**Key Skills and Qualifications:**

  • Proven experience in B2B email marketing, particularly in lead gen and automation.
  • Expertise with popular email platforms such as Mailchimp, Aweber, HubSpot, and SendGrid.
  • Solid understanding of CRM tools like Salesforce, Zoho, and HubSpot for managing customer data and campaign analytics.
  • Familiarity with email verification tools (e.g., NeverBounce, BriteVerify) for ensuring clean, valid email lists.
  • Experience with project management tools like Trello, Asana, or Monday.com.
  • Strong command of analytics tools such as Google Analytics, Google Tag Manager, and heatmaps to track campaign performance.

**What You'll Gain:**

  • A competitive salary package based on your experience.
  • The opportunity to work in a dynamic, fast-paced environment with a focus on growth.
  • The ability to develop and execute strategies that directly impact the success of the business.

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