
Digital Media Campaign Manager
2 days ago
About the Role
We are seeking a seasoned Meta Ads professional to manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram).
This challenging role requires expertise in designing, launching, and managing paid advertising campaigns to drive conversions, engagement, and brand visibility.
The ideal candidate will have a strong portfolio of results in managing Meta Ads campaigns, proficiency in Meta Ads Manager and tools, and expertise in audience segmentation, retargeting, and conversion optimization.
Key Responsibilities:
- Monitoring and analyzing campaign performance metrics.
- Optimizing ad performance through A/B testing and audience targeting.
- Collaborating with content and marketing teams to produce high-performing ad creatives and copy.
- Researching the latest Meta Ads Manager features, algorithm changes, and trends to strategically allocate budget and maximize ROI.
- Providing actionable insights and recommendations to stakeholders on campaign performance.
Requirements:
- A minimum of 16 years of formal education, with a Bachelor's degree in Marketing, Business, Advertising, or a related field.
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