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17 hours ago
Job Title: Senior Amazon PPC & Brand Manager
About the Role:We are seeking a seasoned professional to lead our advertising efforts and drive brand growth. As a key member of our team, you will be responsible for developing, implementing, and optimizing Amazon PPC campaigns to achieve business objectives.
Your Responsibilities:- Campaign Strategy & Execution: Develop and implement Amazon PPC campaigns to drive sales and achieve business objectives.
- Keyword Research & Optimization: Conduct in-depth keyword research, implement negative keyword strategies, and optimize bids to improve ACoS and TACoS.
- Data Analysis & Reporting: Analyze performance metrics, identify trends, and provide actionable insights using Amazon Brand Analytics and other tools.
- Budget Management: Monitor and manage advertising budgets to ensure efficient spend allocation and maximize ROI.
- Brand Growth: Collaborate with cross-functional teams to align PPC strategies with overall brand objectives and product launches.
- Continuous Improvement: Stay updated on Amazon advertising trends and best practices to continuously improve campaign performance.
- Experience: Minimum of 3 years managing Amazon PPC campaigns with a proven track record of scaling brands.
- Skills: Proficiency in Amazon Ads Console, Seller Central, Excel/Google Sheets, and tools like Helium 10, Data Dive, or Data Rova, and Jungle Scout.
- Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions.
- Communication: Excellent written and verbal communication skills.
- Team Player: Ability to collaborate effectively with cross-functional teams.
- Bonus: Experience with off-Amazon traffic sources and brand building.
- Growth Opportunities: Be part of a growing team with opportunities to take on more responsibilities.
- Impact: Directly influence the growth and success of multiple brands.
- Culture: Work in a collaborative and dynamic environment.
- Compensation: Competitive salary based on experience and performance.
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