
PPC Expert Lahore
1 week ago
The only thing holding your business back is not being able to find the right
software development partner.
We are seeking a skilled and results-driven PPC AdWords Expert to join our digital marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) campaigns on the Google Ads platform, ensuring they align with our business goals and deliver measurable results.
Responsibilities and Duties:
- Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, and other platforms.
- Conduct keyword research, ad copywriting, and landing page optimization.
- Set up and track campaign metrics, including conversions, CPC, CTR, and ROI.
- Conduct regular account audits to ensure optimal campaign performance.
- Develop and implement PPC strategies to meet business goals and objectives.
- Conduct competitor research and analyze market trends.
- Collaborate with the digital marketing team to integrate PPC with other channels.
- Analyze campaign data to identify areas of improvement.
- Create and present regular reporting to clients and internal stakeholders.
- Develop and maintain dashboards to track key metrics.
Skills, Expertise, and Qualifications:
Requirement:
- Bachelor's degree in Marketing, Business, CS or a related field from a reputed university.
- 2 - 3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
- Google Ads certification will be a plus.
Technical Skills:
- Hands-on experience in managing PPC campaigns for e-commerce businesses.
- Knowledge of additional PPC platforms like Meta Ads, Bing Ads or Amazon Advertising.
- Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
- Proficiency in Google Ads, Google Analytics, and related tools.
- Strong understanding of PPC metrics and key performance indicators (KPIs).
- Experience with conversion tracking, retargeting, and audience segmentation.
Perks and Benefits:
- Market competitive salary
- Referral bonus
- Paid leaves including sick, casual, and annual
- Overtime payments
- Performance-based increment/bonus
- Gratuity policy for long-term employees
- Advance salary for financial emergencies
- Annual leave encashment
- Marriage and baby allowances
- Interest-free personal loans
- Wellness programs and healthy workshops
- Company sponsored training certifications
- Employee care recognition
- Annual recreational activities
- Gaming facilities
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