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PPC Expert Lahore

4 weeks ago

Lahore, Punjab, Pakistan Devbunch Full time

The only thing holding your business back is not being able to find the right
software development partner.

We are seeking a skilled and results-driven PPC AdWords Expert to join our digital marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) campaigns on the Google Ads platform, ensuring they align with our business goals and deliver measurable results.

Responsibilities and Duties:

  • Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, and other platforms.
  • Conduct keyword research, ad copywriting, and landing page optimization.
  • Set up and track campaign metrics, including conversions, CPC, CTR, and ROI.
  • Conduct regular account audits to ensure optimal campaign performance.
  • Develop and implement PPC strategies to meet business goals and objectives.
  • Conduct competitor research and analyze market trends.
  • Collaborate with the digital marketing team to integrate PPC with other channels.
  • Analyze campaign data to identify areas of improvement.
  • Create and present regular reporting to clients and internal stakeholders.
  • Develop and maintain dashboards to track key metrics.

Skills, Expertise, and Qualifications:

Requirement:

  • Bachelor's degree in Marketing, Business, CS or a related field from a reputed university.
  • 2 - 3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification will be a plus.

Technical Skills:

  • Hands-on experience in managing PPC campaigns for e-commerce businesses.
  • Knowledge of additional PPC platforms like Meta Ads, Bing Ads or Amazon Advertising.
  • Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
  • Proficiency in Google Ads, Google Analytics, and related tools.
  • Strong understanding of PPC metrics and key performance indicators (KPIs).
  • Experience with conversion tracking, retargeting, and audience segmentation.

Perks and Benefits:

  • Market competitive salary
  • Referral bonus
  • Paid leaves including sick, casual, and annual
  • Overtime payments
  • Performance-based increment/bonus
  • Gratuity policy for long-term employees
  • Advance salary for financial emergencies
  • Annual leave encashment
  • Marriage and baby allowances
  • Interest-free personal loans
  • Wellness programs and healthy workshops
  • Company sponsored training certifications
  • Employee care recognition
  • Annual recreational activities
  • Gaming facilities

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