SEM Strategist

1. Conduct thorough keyword research to identify high-potential keywords for various niches. Estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions.
2. Develop and execute effective search engine marketing strategies tailored to clients' sales funnels. Optimize bidding strategies and ranges to maximize return on investment.
3. Rapidly test campaign variations to identify top-performing strategies at minimal ad spend. Continuously optimize campaigns to improve performance and achieve desired outcomes.
4. Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools. Implement UTM parameters to track campaign performance and user journeys accurately.
5. Monitor key metrics and analyze campaign performance to provide actionable insights. Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
6. Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.

Qualifications: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). At least 2 years of experience after completion of undergraduate degree running search engine marketing campaigns in the United States in a professional setting. Proven track record of managing successful search engine marketing campaigns across various niches. Strong understanding of keyword research, bidding strategies, and campaign optimization. Proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools. Experience with UTM parameters and advanced tracking techniques. Familiarity with Bing Ads and cross-platform campaign management. Excellent analytical skills and the ability to interpret data to drive decision-making.

Desired Competencies: Ability to work independently and manage multiple projects simultaneously. Strong problem-solving skills and attention to detail. Commitment to staying updated with the latest search engine marketing trends and best practices. Strong communication skills and the ability to work collaboratively with clients and team members.