Product Marketing Expert

3 days ago


Lahore, Punjab, Pakistan beBeeMarketing Full time $90,000 - $120,000
Product Marketing Role

This role focuses on driving brand awareness, market research, and lead generation for various industries. The successful candidate will support strategic marketing initiatives and enhance brand presence in key markets.

The ideal candidate will have a strong understanding of digital marketing, demand gen, and content strategy. They will be hands-on with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads.

  • Responsibilities:
  • Define and execute the marketing roadmap aligned with business growth objectives.
  • Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points.
  • Lead competitive and market research to refine go-to-market (GTM) strategies.
  • Plan and implement multi-touch campaigns across inbound (SEO, content, email, webinars) and outbound (paid ads, ABM, retargeting) channels.
  • Build and optimize the lead nurturing funnel using marketing automation platforms.
  • Collaborate with product and sales and subject matter experts to create compelling collateral: case studies, whitepapers, blogs, videos, and landing pages.
  • Drive product marketing initiatives such as feature launches, battle cards, competitor comparisons, and sales enablement assets.
  • Ensure messaging consistency across channels and assets.
  • Run performance marketing campaigns (Google Ads, LinkedIn, etc.) with a focus on CAC and ROI.
  • Manage the website and optimize for SEO, conversion rate, and user experience.
  • Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC).
  • Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement.
  • Drive community engagement through forums, newsletters, and customer marketing.
  • Represent the brand at industry events, webinars, and trade shows.
Requirements

To Be Successful in This Role, You Must Have:

  • Bachelor's degree in engineering or related field with a master's in marketing preferred.
  • 5-8 years of experience in B2B SaaS marketing, preferably in a startup or growth-stage environment.
  • Proven track record of running successful marketing campaigns that drive revenue.
  • Strong analytical abilities and data-driven mindset.
  • Exceptional verbal and written communication skills.
  • Self-starter with ability to operate in fast-paced, ambiguous environment.
Benefits
  • Global Exposure: Opportunities to work on international projects and collaborate with global teams.
  • Competitive Compensation: Salary package recognizing expertise and contributions.
  • Inclusive Environment: Workplace celebrating diversity and fostering collaboration.
Why Join

As a global leader in industrial automation and digitalization technology, you will have the opportunity to work on transformative technologies solving real-world challenges.



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