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Lead Generation Specialist
4 hours ago
We are seeking a highly skilled Lead Generation & Email Marketing Specialist to join our team at Collaborate Solutions. The ideal candidate will have a strong background in lead generation and email marketing, with a track record of creating effective email campaigns and developing strategies to drive qualified leads.
This role involves identifying new leads, nurturing existing leads, and optimizing email marketing campaigns to improve engagement and conversions.
- Responsibilities:
- Develop and execute lead generation strategies to attract, capture, and qualify potential leads for our products/services.
- Conduct research to identify potential leads, leveraging various tools, platforms, and industry networks.
- Optimize lead funnels and develop lead scoring to improve targeting and conversion rates.
- Collaborate with sales and marketing teams to align lead-generation efforts with business goals.
To be successful in this role, you should have:
- A Bachelor's degree in Marketing, Communications, or a related field.
- At least 2 years of experience in lead generation, email marketing, or a similar role.
- Proven expertise in email marketing platforms and CRM systems.
- Strong understanding of lead generation tools and techniques, with proficiency in analytics and data-driven decision-making.
- Excellent written communication skills and attention to detail, with a creative flair for engaging email content.
- Ability to work independently as well as collaborate effectively with cross-functional teams.
- Knowledge of best practices in email marketing, list segmentation, A/B testing, and email deliverability.
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