Media Engagement Manager

6 hours ago


Lahore, Punjab, Pakistan BAT Full time

BAT is one of the few companies named as a Global Top Employer by the Top Employers Institute, certified for offering excellent employee conditions. Our collaboration, inclusion, and partnership underpin everything we do, creating an environment where every individual can thrive.

About the Job Description

This role involves collaborating with cross-functional teams to ensure social media efforts align with overall marketing strategies and brand guidelines. You will be responsible for handling day-to-day social media activities, including developing and implementing social media content calendars, monitoring and responding to comments, and staying up-to-date with social media trends and best practices.

Main Responsibilities
  1. Manage social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, ensuring timely and professional responses to comments and inquiries.

  2. Collaborate with the marketing team to develop campaign strategies, set objectives, and allocate budgets effectively.

  3. Monitor campaign performance, analyze data, and make data-driven recommendations for campaign optimization.

  4. Have hands-on experience with Meta Business Suite and Sprinklr to track and analyze key performance metrics.

Requirements
  • A proven track record in social media management, focusing on FMCG and E-commerce industries.
  • Consistent success in implementing effective social media campaigns and managing social media platforms.
  • Proficiency in using social media management tools and analytics platforms.
  • A strong understanding of social media platforms, algorithms, trends, and methodologies.
  • Excellent written and verbal communication skills, with a creative flair.
  • An analytical approach, with the ability to interpret data and translate insights into actionable strategies.
  • The ability to multitask, prioritize, and meet deadlines.
Our Benefits and Culture
  • We offer a market-leading annual performance bonus (subject to eligibility).
  • A range of benefits, including diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  • A commitment to internal advancement and professional growth.
  • Access to online learning platforms and personalized growth programs to nurture your leadership skills.
  • A commitment to continuous improvement within a transformative environment.


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