Digital Campaign Strategist

7 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time
Marketing Specialist Job Description

We are seeking a highly motivated and results-driven Marketing Specialist to support our overall marketing strategy and operations. The ideal candidate will be responsible for creating and planning various digital campaigns across multiple channels, analyzing data and insights to inform key decisions, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:
  • Create and manage paid advertising campaigns on Google, TikTok, Instagram, and Facebook to drive website traffic and user engagement.
  • Develop and implement content strategies across social media platforms, including regular posting and engaging with followers.
  • Set up and monitor ad performance using Meta Ads Manager and TikTok Ads Manager, selecting the right audience and budget to achieve optimal results.
  • Stay up-to-date with industry trends and best practices to improve content visibility and engagement.
  • Collaborate with the marketing team to develop and send targeted email campaigns based on customer interests and buying behavior.
  • Share promotional offers and discounts through emails, social media, and ads to attract new customers.
  • Design eye-catching visual content, including images, videos, stories, and posts that match our brand's style and tone.
  • Use tools like Google Analytics and social media insights to track campaign performance and suggest improvements.
  • Assist in optimizing landing pages and creating compelling calls-to-action to convert visitors into customers.
  • Manage content and campaign calendars, aligning them with holidays, events, and promotions.
  • Research competitors and identify new opportunities to differentiate ourselves in the market.
Required Skills and Qualifications:
  • Proven experience in social media management, with a strong understanding of various platforms and their audiences.
  • Ability to stay updated on social media trends, tools, and applications for continuous improvement.
  • Strong analytical and organizational skills, with attention to detail.
  • Proficiency in data collection and management tools.
  • Familiarity with web analytics platforms like Google Analytics is a plus.
Benefits:
  • Opportunity to work on a growing platform with millions of users.
  • Collaborative and innovative work environment with a focus on continuous learning.
  • Opportunities for career growth and professional development.
Job Working Hours:

9 AM to 6 PM (Mon to Fri)

We provide Equal Employment Opportunities to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics.

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