
Global Education Ambassador
2 weeks ago
Regional Sales Manager
Overview
The Regional Sales Manager plays a crucial role in assisting the Director to implement and communicate the University's student recruitment strategy in Pakistan. This involves primary responsibility for recruiting students to specified targets.
Main Duties and Responsibilities
1. Assist the Director to implement the University's marketing and recruitment strategy in Pakistan.
2. In liaison with the Director, devise and deliver market plans to increase the University's profile and market share of the Pakistan student recruitment market.
3. Develop an agreed number of new recruitment sources, particularly schools and colleges.
4. Maintain and develop relationships with key stakeholders, including agents, feeder institutions, British Overseas Missions, and British Council offices.
5. Conduct training of counselors at agent offices and hold interview sessions as required.
6. Interview potential applicants and conduct information seminars and presentations wherever necessary.
7. Maintain constant and systematic contact with active agent networks.
8. Attend fairs and exhibitions as needed.
9. Undertake conversion activities to convert inquiries into applicants, applicants into acceptances, and acceptances into enrollments.
10. Liaise with the University admissions office and International Officer to ensure rapid turnaround of applications and high levels of service to agents and applicants.
11. Produce monthly activity plans and reports to the Director.
12. Assist with market research that informs and enhances international student recruitment from the region.
13. Ensure execution of strategy and market plans meet targets within designated countries.
14. Produce trip proposals prior to all trips, including proposed expenditure, for approval by the Director.
15. Support the Director in overall management of resources and implementation of the international strategy in the region.
16. Ensure all marketing activities and spend are undertaken to maximize recruitment and minimize cost per student recruitment.
17. Travel to designated areas as required, up to 25 weeks on the road per year, to undertake target-based recruitment activities. Weekend work is often involved.
18. Perform other duties as required.
19. Make at least one trip to the University annually for training and familiarization purposes.
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