Water Marketing Executive

3 hours ago


Lahore, Punjab, Pakistan Pharmagen Healthcare Limited Full time

About the Role:

As a Brand Manager, you will oversee the marketing strategy for our Water Division. This involves developing innovative marketing activities to generate word-of-mouth advertisement and identify cost-effective approaches.

Your Responsibilities:

  • Strategy Development:
    • Develop creative marketing initiatives to promote access to safe drinking water in low-income areas.
    • Identify guerrilla marketing tactics that effectively engage consumers.
    • Research international best practices for marketing at the base of the pyramid.
  • Project Management:
    • Oversee the implementation of existing marketing strategies for the Water Division.
    • Collaborate with marketing officers in the field to achieve project objectives.
    • Provide training for marketing officers to enhance their performance.
  • Metrics and Evaluation:
    • Establish metrics to measure the success of marketing activities.
    • Evaluate data to forecast trends, opportunities, and threats.

Requirements:

  • Strong expertise in Microsoft applications: Excel, Outlook, Word, and PowerPoint.
  • Demonstrable experience with project management and metrics evaluation.
  • Commitment to Pharmagen's mission and core values.
  • Proven innovative thinking and creative problem-solving skills.
  • Understanding of consumer preferences for urban and peri-urban poor.
  • Strong communication and interpersonal skills.


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