Consumer Research Analyst

16 hours ago


Lahore, Punjab, Pakistan BAT Full time
Driving Business Growth Through Insights

As a Consumer Insights Executive at BAT, you will play a critical role in driving business growth by leveraging data-driven insights and strategic recommendations. Your expertise in qualitative and quantitative research methodologies will be essential in identifying trends, synthesizing complex data, and providing actionable insights to inform marketing strategies.

About the Job

This exciting opportunity involves working closely with cross-functional teams to develop and execute consumer research projects, ensuring timely delivery of high-quality outputs that meet business needs. Your strong analytical skills, combined with your ability to communicate complex insights effectively, will be invaluable in informing business decisions and driving growth.

Key Responsibilities

Your key responsibilities will include:
  1. Supporting the execution of consumer research projects, from design to delivery, ensuring on-time completion and adherence to quality standards.
  2. Collaborating with stakeholders to scope and gather context for research initiatives, developing effective analysis and reporting plans.
  3. Managing and analyzing large datasets, identifying key patterns and trends to inform business decisions.
  4. Communicating complex insights and recommendations effectively through presentations and written reports to various audiences.


Requirements

To succeed in this role, you will need:
  1. A degree in Marketing, Business Administration, Psychology, Analytics, or a related field.
  2. At least 3+ years of experience in market research or consumer insights, preferably within a similar role.
  3. Strong analytical skills, including ability to synthesize information, identify trends, and reduce complexity.
  4. Proficiency in Microsoft Office (Excel, PowerPoint), with advanced skills preferred.


What We Offer

As a valued member of our team, you can expect:
  1. A competitive annual performance bonus (subject to eligibility).
  2. An attractive benefits package, including diverse health plans, work-life balance initiatives, transportation support, and flexible holiday arrangements.
  3. The opportunity to grow your career in a dynamic environment that prioritizes continuous learning and professional development.
  4. Access to online learning platforms and personalized growth programs to nurture your leadership skills.


Why Join Us?

BAT is committed to creating an inclusive workplace where every individual can thrive. We celebrate diversity and recognize that our unique perspectives and experiences make us stronger as a team. If you share our passion for innovation and collaboration, we encourage you to explore this exciting opportunity and take the first step towards a fulfilling career with us.

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