Senior Content Development Specialist

1 day ago

Hyderabad City Taluka, Pakistan beBeeStrategist Full time
Content Strategist and Editor

We are seeking a skilled professional to develop and oversee our content roadmap, driving growth through strategic content initiatives.

Main Responsibilities:
  • Develop a comprehensive content strategy aligned with business objectives, focusing on traffic, MQLs, and product adoption.
  • Lead content planning across the customer funnel, encompassing blogs, landing pages, case studies, email nurtures, and social media content.
  • Oversee an editorial process with writers, designers, and PMMs to create SEO-driven and sales-enablement content that drives engagement and conversion.
  • Conduct thorough topic and keyword research to identify opportunities for SEO and user-intent optimization.
  • Collaborate closely with product, growth, and brand teams to shape compelling narratives and messaging that resonates with our target audience.
  • Brief, manage, and edit internal and external writers to ensure consistent high-quality output.
  • Design and implement scalable systems, including content calendars, CMS maintenance, interlinking frameworks, and analytics setup.
  • Regularly report on performance and continuously optimize content to improve key performance indicators (KPIs).
Required Skills and Qualifications:
  • 3–5 years of experience in B2B content marketing or editorial strategy.
  • A proven track record of scaling traffic or content-led conversions.
  • A solid understanding of content distribution channels, including SEO, email, social media, and influencer marketing.
  • The ability to think strategically about content clusters, topic authority, and leverage – beyond mere word counts.

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