Senior Marketing Director

The role of a Marketing and Public Relations Manager is a vital part of our team. We are seeking an experienced professional to develop and execute strategic marketing, branding, and public relations initiatives that promote our real estate projects and corporate image.

1. Strategic Marketing Planning:

• We are looking for someone who can develop comprehensive marketing strategies for real estate projects across residential, commercial, and mixed-use developments.
• Our ideal candidate will plan and manage annual marketing budgets, campaign calendars, and project-wise marketing allocations.
• They must conduct competitive market analysis and research to identify trends, pricing strategies, and positioning tactics.

• The successful candidate will oversee the development and enforcement of our brand guidelines across all channels and projects.
• They will manage PR activities to build and sustain a positive image of us and our leadership.
• Building relationships with local and international media, journalists, influencers, and strategic partners is crucial for this role.
• Drafting and disseminating press releases, media kits, investor stories, and corporate announcements is also required.

• We require someone who can conceptualize, execute, and track advertising campaigns (print, outdoor, digital, TV/radio, and social media).
• Coordinating with creative and media buying agencies for campaign production, placement, and performance tracking is necessary.
• Ensuring timely launch of pre-launch, launch, and post-launch campaigns for real estate projects is essential.
• Overseeing our digital presence including websites, SEO, Google Ads, Meta Ads, LinkedIn, and YouTube is also required.
• Supervising the performance of lead generation funnels, online ad spend, and conversion metrics is crucial for this role.

• Planning and executing high-impact events such as property expos, investor meetups, groundbreakings, ribbon-cuttings, and community engagement programs is required.
• Supervising on-site branding, promotional materials, and guest experience for all company-led events is also necessary.

• Collaborating with the Sales and Project Development teams to ensure consistent messaging and marketing support is essential.
• Developing internal communication material such as newsletters, investor updates, and performance reports is required.
• Preparing investor decks, company profiles, and project presentations for roadshows and business development is also necessary.
• Leading and mentoring a marketing team comprising content writers, designers, digital marketers, and PR officers is crucial for this role.
• Managing third-party agencies, freelancers, production houses, and media partners to ensure timely and quality deliverables is also required.

• A Bachelor's or Master's degree in Marketing, Mass Communication, Business Administration, or a related field is required.
• Certifications in Digital Marketing or Real Estate Marketing will be considered an asset.

• 5–8 years of relevant experience in marketing and public relations, preferably in the real estate sectors, is required.
• A proven portfolio of successful campaigns and PR engagements is essential.

• This role requires a strategic thinker with excellent planning and organizational skills.
• A strong command of marketing analytics and performance metrics is necessary.
• Proficiency in tools such as Google Analytics, Facebook Ads Manager, Adobe Suite, and CRM systems is required.
• This position demands high creativity with the ability to translate complex real estate offerings into compelling messaging.

We are looking for someone who can drive our marketing efforts forward and make a meaningful impact on our organization.