Strategic Card Portfolio Growth Manager

3 hours ago

Karachi, Sindh, Pakistan beBeePortfolio Full time 3,000,000 - 4,500,000
Card Portfolio Specialist

We are seeking an experienced Card Portfolio Specialist to join our team. The ideal candidate will have a proven track record in leading strategic advisory and execution support for cross-border spend growth and portfolio optimization initiatives.

About the Role:
  • Drive growth in cross-border and e-commerce spend through strategic planning, campaign execution, and portfolio optimization leveraging non-cash funds and global merchant partnerships.
  • Design and implement Always-On campaigns targeting cross-border and e-comm spend.
  • Coordinate with global merchants to align offers and promotions.

The successful candidate will be responsible for monitoring fund utilization across Year 1 and Year 2 allocations, developing and executing data-driven marketing strategies to increase cardholder engagement, and optimizing portfolio performance through segmentation, targeting, and offer personalization.

Key Performance Indicators (KPIs) include % increase in cross-border and e-comm spend, Card issuance/CIF growth as aligned to agreed targets, Campaign ROI and fund utilization rate, Customer engagement and activation metrics, Portfolio growth and retention rates, and Timely execution of planned initiatives.

Requirements:
  • 7+ years of experience in banking, payments, or consulting with a focus on portfolio optimization, digital engagement, or cross-border spend strategies.
  • Proven track record in campaign execution, customer segmentation, and performance analytics.
  • Experience working with Islamic banking products is a plus.
Mandatory Skills:
  • Prior experience in managing or advising cardholder engagement campaigns.
  • Strong understanding of cross-border payments, e-commerce trends, and merchant partnerships.

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