Digital Growth Specialist

4 hours ago

Rawalpindi Cantonment, Pakistan beBeeCustomerAcquisition Full time 6,000,000 - 8,000,000
Customer Acquisition Strategist

We are seeking a skilled Customer Acquisition Strategist to support our customer acquisition strategy by analysing data, optimising campaigns and providing actionable insights.

The ideal candidate will have a strong background in marketing and data analysis, with the ability to interpret complex data sets and derive actionable insights for optimising acquisition strategies.

This role involves tracking performance, identifying growth opportunities and collaborating with cross-functional teams to drive acquisition success.

Responsibilities
  • Analyse and report on campaign performance across digital platforms to identify areas for improvement and growth opportunities
  • Utilise data-driven insights to optimise customer acquisition strategies, ensuring enhanced customer conversion rates
  • Collaborate with creative, content and technical teams to align marketing assets with overall acquisition objectives and strategies
  • Conduct market and competitor research to uncover new customer acquisition opportunities and provide recommendations
  • Monitor and track key performance indicators, making recommendations for adjustments to maximise ROI and campaign efficiency
Qualifications
  • Educational Background: Bachelor's degree in Marketing, Business, Data Science or a related field
  • Professional Experience: 3-4 years of experience in a data-driven marketing or acquisition-focused role, ideally within the fintech or digital sector. Proven success in analysing and optimising digital campaigns
  • Technical Proficiency: Expertise in tools like Google Analytics, Google Ads, Excel and other similar marketing platforms for performance tracking and reporting
  • Analytical Skills: Strong ability to interpret complex data sets and derive actionable insights for optimising acquisition strategies
  • Communication Skills: Excellent verbal and written communication skills for presenting data and insights to diverse stakeholders
Benefits

We offer a competitive salary package, the opportunity to contribute to a rapidly growing digital remittance brand with global reach, a collaborative work environment where innovation and creativity are encouraged, and professional development opportunities in a fast-evolving industry.

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