Digital Marketing Specialist

8 hours ago

Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time 6,000,000 - 9,000,000

As a digital marketing specialist, you will be responsible for planning and executing paid advertising campaigns across multiple platforms. This role is ideal for individuals passionate about data analytics and e-commerce growth.

Digital Marketing Opportunities

This exciting opportunity allows you to work in a fast-paced, data-driven environment with industry experts. You will have the chance to learn from experienced professionals and contribute to the growth of a leading fashion brand.

In this role, you will be responsible for:

  • Assisting in the execution and optimisation of paid media campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and YouTube.
  • Monitoring key performance indicators (ROAS, CTR, CPC, CPM, Conversion Rates) to analyse ad performance.
  • Conducting A/B testing on ad creatives, audience targeting, and landing pages.
  • Researching and implementing audience segmentation strategies to improve campaign effectiveness.
  • Coordinating with designers and content teams to create high-converting ad creatives.
  • Optimising budgets based on performance data and market trends.
  • Tracking and reporting daily, weekly, and monthly ad spend vs. revenue generation.

You will have the opportunity to work in a collaborative and creative digital marketing team. If you are passionate about performance marketing and digital growth strategies, this could be the perfect role for you.

Key Responsibilities

We are looking for an individual who can drive our digital marketing strategy forward. The ideal candidate will have excellent analytical skills, a passion for data-driven decision making, and experience working with paid media channels.

What We Offer

Our company offers a competitive salary and benefits package, including health insurance, retirement plan, and generous PTO policy.

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