Senior PPC Executive

5 days ago


Karachi, Sindh, Pakistan Facon Full time

Search Engine Marketing Specialist Job Description

Facon is seeking a highly skilled Search Engine Marketing Specialist to develop, execute, and optimize Google Ads campaigns.

The ideal candidate must have expertise in various types of campaigns, including Search, Display, and Shopping, with a proven track record of making SEM campaigns profitable.

Responsibilities:

  1. Develop and execute Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI).
  2. Analyze and interpret data to improve campaign performance.
  3. Manage and optimize merchant accounts.
  4. Develop overall search engine marketing strategies and campaign optimization processes.
  5. Conduct thorough research on various aspects of SEM, such as keyword, market trends, and competitor analysis on a regular basis to achieve quality deliverables.
  6. Analyze and track web analytics to identify trends, insights, and areas for improvement.
  7. Create compelling and engaging ad copies that align with campaign goals and target audience.
  8. Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency.
  9. Provide analytical reports, highlighting key metrics, trends, and recommendations for campaign optimization.

Requirements:

  1. Qualification: Bachelor's degree in Digital Marketing or diploma in a related field.
  2. Experience: At least 1 year of experience in PPC (Pay-Per-Click) advertising.
  3. Extensive knowledge: Of Google Shopping ads.
  4. Ability: To analyze and interpret data to improve campaign performance.
  5. Strong understanding: Of keyword research, bidding strategies, and budget management.
  6. Proficiency: In feed optimization.
  7. Knowledge: Of creating and managing Google Ads campaigns.

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