# Digital Marketing Leader Job Post.

Job Description:

• ">
• We are seeking a seasoned Digital Marketing professional to lead our Paid Ads team.">
• This role is ideal for individuals with a passion for driving results-driven digital advertising strategies.">

Key Responsibilities:

• ">
• Develop and execute comprehensive digital advertising strategies to achieve marketing objectives.">
• Collaborate with the leadership team on marketing and advertising strategy and execution.">
• Support and mentor a team of Digital Advertising Specialists to ensure high levels of performance and professional growth.">
• Work closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives.">
• Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.">
• Implementing and managing paid advertising strategies for clients assigned by your senior manager.">
• Identify problems and deficiencies, implement solutions promptly, and suggest improvements for process and productivity optimization.">
• Understand the client's industry and set an agenda for monthly client meetings.">
• Research and present the Digital Marketing plan to clients.">
• Collaborate & Share research with team members for Ad copy, Graphic design, etc.">
• Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.">
• Set up new campaigns, track and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.">
• Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics.">
• Identify performance targets, project milestones, resource needs, etc.">
• Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company.">
• Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis.">
• Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals.">
• Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans.">
• Prepare and review keywords & negative keywords list, and share the competitor research report with the content team to help write ad copies according to the relevancy of landing pages.">
• Work on different bid strategies employed at the campaign, ad group, & keyword levels.">
• Analyze campaigns and provide actionable optimization recommendations.">
• Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting, etc.">
• Set up and recommend re-marketing campaigns.">
• Integrate third-party online call-tracking software for conversion analytics.">
• Create Conversion Tracking for all client campaigns and monitor the conversion rate.">
• Set up events for the website's different sections to analyze users behavior.">
• Stay updated with new trends and discover opportunities to boost our clients' conversions, revenue, and sales.">
• Stay up-to-date with the latest digital marketing trends and best practices.">
• Any other task assigned by the management">

Required Skills and Qualifications:

• ">
• 6+ years of Hands-on experience with Google Ads, Meta Ads & Bing Ads with at least 2+ years in a managerial Role">
• 5+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.">
• 4+ years of experience in web analytics, marketing, tracking, and business development.">
• Top-to-bottom management & execution of paid ads campaigns.">
• Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.">
• Ability to work in a fast-paced environment and meet deadlines.">
• Excellent interpersonal and communication skills.">

Technical Skills:

• ">
• Expert Proficiency with Google Sheets, Docs, Excel, and various Office Tools.">
• Expert in research on Ahrefs, Semrush, and other resources for campaign planning.">
• Experience with A/B testing and other testing metrics.">
• Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.">

Analytical & Problem-Solving Skills:

• ">
• Critical thinker with excellent problem-solving skills.">
• Stay on top of platform changes, privacy regulations, and performance trends.">
• Translate complex data into clear, actionable insights for internal and client use.">
• Strong leadership and team management skills">

Strategy and Ownership:

• ">
• Directly manage and mentor a team of paid media professionals and assistant managers.">
• Conduct performance reviews, skill gap assessments, and training sessions.">
• Ensure the team adheres to performance standards, deadlines, and campaign best practices.">
• Serve as a strategic partner to clients and lead weekly/monthly performance reviews.">
• Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.">

Other Details:

Work Mode: Onsite

Location: Lahore

Experience: 6+ years

Days: Monday to Friday

Timing: 5pm-2am