Performance Marketing Specialist

5 days ago


Karachi, Sindh, Pakistan Cognitiveitsolutions Full time

We are seeking a highly skilled Performance Marketing Specialist to join our team at Cognitiveitsolutions. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing campaigns across various platforms.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans that leverage both paid and unpaid strategies to achieve business objectives.
  • Manage and optimize Meta Ads (Facebook and Instagram) to increase traffic and conversion rates.
  • Generate high-quality leads and collaborate with the sales team to convert them into customers, ensuring consistent business growth.
  • Analyze marketing trends, competitors, and customer insights to inform data-driven decisions and optimize performance.
  • Oversee social media marketing, email campaigns, and content marketing initiatives, ensuring alignment with business goals.
  • Collaborate with cross-functional teams to develop and align marketing strategies with overall business objectives.
  • Track, measure, and report on the performance of all marketing campaigns, providing actionable insights for improvement.
Requirements:
  • Minimum 2+ years of experience in digital marketing, with a focus on PPC, Meta Ads, and lead generation.
  • Proven ability to develop, implement, and monitor marketing plans that drive results.
  • Bachelor's Degree required.
  • Strong understanding of paid advertising, unpaid marketing strategies, and sales funnels, with experience in analyzing marketing data and performance metrics.
  • Excellent communication, time management, and project management skills, with the ability to work independently and as part of a team.


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