Senior Digital Marketing Specialist

6 hours ago

Islamabad, Islamabad, Pakistan beBeeppcmanager Full time 1,800,000 - 2,500,000
Amazon PPC Specialist & A+ Content Manager Job Description

About the Role:

We are seeking a highly skilled and results-driven Amazon PPC Specialist & A+ Content Manager to fill this critical role in our organization. This position combines two essential functions in Amazon brand success: effective pay-per-click (PPC) campaign management and high-quality A+ Content creation.

  • Main Responsibilities:
  • Develop, launch, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Conduct comprehensive keyword research and bid optimization to drive campaign performance
  • Analyze advertising metrics, create reports, and provide data-driven insights to inform decision-making
  • Perform A/B testing and adjust strategies based on results to maximize ROI
  • Optimize advertising budgets to achieve maximum return on ad spend (ROAS)
  • Stay up-to-date with Amazon's advertising platform changes and adapt strategies accordingly
  • A+ Content Manager:
  • Design and develop high-quality A+ Content for product listings to enhance customer experience
  • Collaborate with graphic designers and content writers to ensure brand consistency across all touchpoints
  • Research competitors and implement best practices in A+ Content to stay ahead of the competition
  • Manage product detail page enhancements including titles, bullet points, and descriptions to improve conversion rates
  • Evaluate and enhance existing A+ Content to maintain a competitive edge
    • Required Skills and Qualifications:
    • Minimum 2 years of experience in Amazon PPC campaign management with a proven track record of success
    • Expertise in creating and managing successful ad campaigns and achieving high ROAS
    • Experience in creating and managing A+ Content and Amazon Brand Stores
    • Strong understanding of Amazon Seller Central and/or Vendor Central platforms
    • Proficiency in keyword tools and analytics platforms (e.g., Helium 10, Jungle Scout, Amazon Advertising Console)
    • Excellent verbal and written communication skills in English
    • Attention to detail with strong organizational and time management skills
    • Ability to work independently in a remote team environment

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