Digital Marketing Campaign Specialist

8 hours ago


Lahore, Punjab, Pakistan beBeeDigital Full time 900,000 - 1,200,000
Marketing Campaign Strategist

We are seeking a skilled marketing professional to support our overall marketing strategy and operations. The ideal candidate will anticipate and analyze the conversion funnel performance, creating and planning campaigns across various digital channels.

The role involves planning, launching, and optimizing PPC campaigns across search engines and social media platforms to drive targeted traffic, user conversion, and return on investment.

You will execute end-to-end social media strategies across multiple platforms, including TikTok, Instagram, Facebook, Snapchat, Discord, Reddit, Quora, LinkedIn, and Telegram, to grow community engagement and brand presence.

Key responsibilities include running and managing ads on Meta Ads Manager and TikTok Ads Manager, including campaign setup, audience targeting, budget management, and performance analysis.

Additionally, you will leverage social media algorithm trends, create viral content, and increase organic and paid visibility.

Promoting the brand on YouTube through both organic strategies and paid ads is also essential, ensuring music/content licensing compliance where required.

Planning and executing email marketing campaigns with segmentation, funnel-based automation, A/B testing, and performance tracking to drive conversions across the marketing funnel is another critical task.

Effectively marketing promo codes, discounted memberships, and free trials by strategically promoting them via email, social, and ads for maximum reach and uptake is crucial.

Creative skills are essential to create visually engaging content tailored to each platform and consistent with brand voice and objectives.

Using analytics tools to track campaign performance and provide actionable reports and optimization plans is key to success.

Driving website traffic and executing strategies to convert visitors into users/customers using landing page optimization and persuasive CTAs is vital.

Maintaining an organized content calendar aligned with marketing campaigns, seasonal events, and promotional offers ensures consistency and efficiency.

Conducting in-depth competitor research to identify trends, gaps, and positioning opportunities is important.

Working collaboratively across departments to ensure brand consistency and unified messaging across all campaigns and platforms is essential.

Building and nurturing relationships with online communities, brand advocates, influencers, and relevant digital forums to amplify reach and engagement is critical.

Required Skills and Qualifications:
  • Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
  • Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
  • Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
  • Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
  • Social media handling experience with a keen understanding of various platforms and their audiences.
  • Ability to stay updated on social media trends, tools, and applications for continuous improvement.
Education and Experience:
  • Bachelor's degree in Marketing or Management Sciences field required.
  • At least 2 years of similar work experience is required.
  • Google AdWords Certified will be preferred.


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