
Digital Marketing Automation Specialist
4 days ago
Marketing Automation Specialist
">We are seeking a highly skilled Marketo Marketing Automation Specialist to drive impactful marketing initiatives using advanced knowledge in marketing automation and leverage expertise in Marketo to complex projects.
">This role presents an exciting opportunity to apply your profound understanding of lead conversion, lead scoring, sales lifecycle management, segmentation, and data management to translate that knowledge into measurable business outcomes.
">Responsibilities include creation, execution, and optimization of email marketing campaigns in Marketo Engage, development and management of lead scoring models and nurturing programs, collaboration with the marketing and sales teams to optimize lead flow from Marketo to Salesforce, and more.
">Requirements:
">To be successful in this role, you will need 2-3 years of hands-on experience working with Marketo Engage, a solid understanding of marketing automation principles, including lead management, segmentation, and nurturing, experience with email marketing best practices and A/B testing, and strong analytical and problem-solving skills.
">Preferred Qualifications:
">Familiarity with Salesforce and integrating Marketo with CRM systems, Marketo Certified Expert (MCE), and familiarity with HTML and CSS for email and landing page customization.
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