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4 days ago
We're looking for a Marketing Operations Specialist with extensive experience in HubSpot marketing automation, CRM, and analytics.
- The ideal candidate will have hands-on experience in creating, managing, and optimizing workflows, ensuring seamless data integrations, and delivering actionable marketing analytics to support business growth.
Responsibilities:
- Marketing Dashboard Management: Manage and optimize HubSpot marketing dashboards, including reporting and analytics.
- Workflow Development: Develop, update, and maintain automated workflows to support lead nurturing and campaign tracking.
- Data Synchronization: Ensure smooth data integration between HubSpot and other platforms/tools (e.g., CRMs, data lakes, CMS).
- Cross-Functional Team Collaboration: Collaborate with marketing, sales, and product teams to align on campaign goals and performance metrics.
- Data Quality Assurance: Conduct regular audits to maintain data hygiene and CRM accuracy.
- Performance Improvement: Analyze user behavior and campaign performance to identify opportunities for optimization.
- Knowledge Sharing: Train internal stakeholders on HubSpot best practices and usage.
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