Email Marketing Specialist: Crafting Compelling Campaigns

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description:
Email Marketing Specialist

This role involves designing and executing strategies that maximize open rates, engagement, and conversions. Key responsibilities include creating and implementing email marketing campaigns from concept to execution, ensuring alignment with business objectives.

Main Responsibilities:
  1. Create and implement email marketing campaigns that drive results through strategic B2B marketing initiatives.
  2. Develop lead generation and automation strategies to enhance B2B outreach and nurture client relationships.
  3. Analyze data to continuously improve campaign effectiveness.
  4. Maintain high-quality email lists and ensure deliverability through best practices.
  5. Collaborate with sales teams to convert leads into customers.
Key Skills and Qualifications:
  1. Expertise in B2B email marketing, particularly in lead gen and automation.
  2. Proficiency with popular email platforms such as Mailchimp, Aweber, HubSpot, and SendGrid.
  3. Solid understanding of CRM tools like Salesforce, Zoho, and HubSpot for managing customer data and campaign analytics.
  4. Familiarity with project management tools like Trello, Asana, or Monday.com.
  5. Strong command of analytics tools such as Google Analytics, Google Tag Manager, and heatmaps to track campaign performance.
Benefits and Opportunities:

This role offers a dynamic work environment and opportunities for growth and development.

You will have the ability to develop and execute strategies that directly impact the success of the business.

The salary package is competitive based on experience.



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