Email Marketing Campaign Lead

20 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

Develop and execute effective email marketing strategies to drive customer engagement and retention.

The ideal candidate will have a strong background in email marketing, automation, and CRM, with a focus on Salesforce Sales Cloud.

About the Role
  • Lead the development and execution of email marketing campaigns, including automated journeys, newsletters, and promotional emails.
  • Create and segment targeted audience lists to personalize email communications.
  • Collaborate with design and content teams to craft compelling email templates that align with the brand's voice and strategy.

Key Responsibilities:

  • Design and implement email workflows using Salesforce Sales Cloud.
  • Monitor email deliverability rates and resolve bounce, spam, and unsubscribe issues.
  • Analyze performance metrics such as open rates, click-through rates, and conversion rates, and implement improvement strategies.
  • Manage subscription preferences and adhere to CAN-SPAM, GDPR, and other email marketing laws.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7-8 years of experience in email marketing, with a strong focus on email campaign management and automation.
  • Proven experience working with Salesforce Sales Cloud or other CRM systems.
  • Strong analytical skills with the ability to translate data into actionable insights and optimize campaign performance.


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