
Email Marketing Campaign Lead
20 hours ago
Develop and execute effective email marketing strategies to drive customer engagement and retention.
The ideal candidate will have a strong background in email marketing, automation, and CRM, with a focus on Salesforce Sales Cloud.
About the Role- Lead the development and execution of email marketing campaigns, including automated journeys, newsletters, and promotional emails.
- Create and segment targeted audience lists to personalize email communications.
- Collaborate with design and content teams to craft compelling email templates that align with the brand's voice and strategy.
Key Responsibilities:
- Design and implement email workflows using Salesforce Sales Cloud.
- Monitor email deliverability rates and resolve bounce, spam, and unsubscribe issues.
- Analyze performance metrics such as open rates, click-through rates, and conversion rates, and implement improvement strategies.
- Manage subscription preferences and adhere to CAN-SPAM, GDPR, and other email marketing laws.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 7-8 years of experience in email marketing, with a strong focus on email campaign management and automation.
- Proven experience working with Salesforce Sales Cloud or other CRM systems.
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaign performance.
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