
Email Marketing Campaign Manager
1 day ago
We are seeking a highly skilled Email Marketing Specialist to join our team. The ideal candidate will have 3-4 years of experience in crafting impactful email campaigns, optimizing email marketing strategies, and driving measurable results.
The role involves creating, executing, and analyzing email campaigns that engage the audience and align with business goals.
Key Responsibilities:- Email Campaign Management: Develop and execute effective email marketing campaigns to drive engagement, lead generation, and conversions.
- Content Creation: Create compelling email content, including copy and visuals, that aligns with the brand voice and marketing goals.
- Email List Management: Manage email lists, segmentation, and personalization strategies to target specific audience groups.
- A/B Testing: Conduct A/B testing to optimize subject lines, content, and calls-to-action.
- Email Performance Analysis: Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
- Regulatory Compliance: Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive messaging across all channels.
- Data Maintenance: Maintain the database and assist the organization with data mining.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4 years of proven experience in email marketing, including campaign management and analytics.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Strong analytical skills and the ability to interpret data to improve performance.
- Excellent written and verbal communication skills in English.
- Knowledge of HTML, CSS, and email designing best practices.
- Detail-oriented with excellent time management skills.
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