Digital Marketing Lead
2 days ago
Job Title:
Digital Marketing Specialist
We are seeking a highly motivated and experienced Digital Marketing Professional to drive our digital advertising strategies. This key role will play a vital part in revolutionizing home healthcare by making accessible and barrier-free spaces.
Key Responsibilities:
- Develop and execute compelling digital advertising campaigns across Google Ads and Facebook Ads platforms to maximize return on investment (ROI).
- Conduct thorough keyword research and audience analysis to inform campaign targeting and ensure alignment with client goals.
- Design engaging ad copies and creatives that align with brand messaging and client objectives.
- Set up and manage pay-per-click (PPC) campaigns, monitor performance, and optimize for maximum ROI.
- Analyze campaign data to provide valuable insights and recommendations for continuous improvement.
- Stay current with industry trends, algorithm changes, and best practices to ensure campaign success.
Required Skills and Qualifications:
- 4+ years of experience managing Google Ads and Facebook Ads campaigns.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Proficient in using advertising platforms, including Google Ads and Facebook Business Manager.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Excellent communication skills, both written and verbal.
- Familiarity with other digital advertising platforms is a bonus.
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