Programmatic Media Planner

15 hours ago

Lahore, Punjab, Pakistan beBeeCampaign Full time
Programmatic Campaign Manager

We are seeking a skilled professional to manage programmatic campaigns across multiple clients. The ideal candidate will have hands-on experience with programmatic media planning, buying, and optimization in Demand-Side Platforms (DSPs) like DV360, The Trade Desk, and Amazon DSP.

  • The Programmatic Campaign Manager will be responsible for developing and implementing programmatic campaigns that meet client objectives.
  • Leveraging first-party and third-party data, the ideal candidate will target and segment audiences with precision.
  • Monitoring, optimizing, and troubleshooting campaigns to achieve performance and pacing goals is also crucial.
  • Generating, analyzing, and presenting campaign performance reports with actionable insights will be an essential part of the role.
  • Brand safety and campaign quality using platforms like DoubleVerify must be ensured.

Key qualifications include:

  • At least 4+ years of experience managing programmatic campaigns.
  • A proven track record in programmatic media planning, buying, and optimization in DSPs like The Trade Desk, and Amazon DSP.
  • Experience working with brand safety and verification tools such as DoubleVerify.
  • Solid analytical skills with the ability to work with large datasets in Excel and BI tools.

This role requires excellent communication and presentation skills, both internally and client-facing.

A positive, proactive, and collaborative mindset is essential for success in this position.

The ideal candidate will be able to manage multiple projects and meet deadlines.

Responsibilities

  • Develop and implement programmatic campaigns.
  • Leverage first-party and third-party data for precise audience targeting and segmentation.
  • Monitor, optimize, and troubleshoot campaigns to achieve performance and pacing goals.
  • Generate, analyze, and present campaign performance reports.
  • Ensure brand safety and campaign quality.

Requirements

  • At least 4+ years of experience managing programmatic campaigns.
  • Proven track record in programmatic media planning, buying, and optimization in DSPs.
  • Experience with brand safety and verification tools.
  • Solid analytical skills with the ability to work with large datasets.

Working Conditions

  • This role requires excellent communication and presentation skills.
  • A positive, proactive, and collaborative mindset is essential.
  • The ideal candidate will be able to manage multiple projects and meet deadlines.

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