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Digital Marketing Specialist
3 days ago
Job Description
- We are seeking a Digital Marketing Specialist to execute and optimize our digital marketing strategies.
Key Responsibilities
- The ideal candidate will have a proven track record in performance marketing and will manage campaigns across various digital channels to drive customer acquisition.
- Implement comprehensive performance marketing strategies to achieve business objectives.
- Create and manage digital marketing campaigns across multiple channels, including paid search and social media.
Analytics and Reporting
- Analyze campaign performance data to derive actionable insights.
- Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.
Affiliate Marketing Management
- Develop, execute, and optimize affiliate marketing strategies to drive traffic, conversions, and revenue.
- Identify and onboard new affiliate partners to expand the program.
- Monitor affiliate performance, analyze data, and provide actionable insights to improve ROI.
Fraud Prevention & Detection
- Monitor affiliate activities to identify and prevent fraudulent behavior, such as cookie stuffing, fake leads, click fraud, and unauthorized traffic.
- Implement fraud detection tools and techniques to safeguard the affiliate program.
- Conduct regular audits of affiliate traffic and conversions to ensure compliance with program terms.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of 2 years of experience in performance marketing.
- Proficiency in affiliate marketing platforms (e.g., Impact, CJ Affiliate, ShareASale).
- Familiarity with fraud detection tools (e.g., mFilterit, Protect360, Adjust).
- Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics).
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Exceptional communication and presentation skills.
- Creative thinking and problem-solving abilities.
- A proactive and results-oriented mindset.
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