Data-Driven Insights Expert

7 hours ago

Karachi, Sindh, Pakistan beBeeBusiness Full time 18,000,000 - 25,000,000
Job Title

A Business Analyst is required to serve as an analytical partner to business and product teams, leveraging data-driven insights and custom reporting to optimize homepage performance.

Key Responsibilities:
  • Track key user behavior metrics such as unique visitors, click-through rates, bounce rates, and scroll depth.
  • Build tailored logic and create independent databases beyond the default reporting tools to access granular insights related to homepage visibility, engagement, and performance gaps.
  • Identify and diagnose homepage loopholes or drop-off points using deep-dive data analysis, and translate findings into actionable strategies to boost homepage effectiveness.
  • Design and maintain comprehensive dashboards and automated reports to monitor homepage health and support ongoing optimization efforts.
  • Define, measure, and track key performance indicators (KPIs) aligned with business goals, ensuring performance is benchmarked and progress is visible.
  • Deliver clear, data-backed recommendations to enhance homepage visibility, user retention, and conversion efficiency.
  • Document homepage performance on a month-on-month basis, highlighting key trends, improvement areas, and ongoing initiatives.
  • During each campaign period, build a robust, real-time performance tracker to monitor day-over-day homepage effectiveness, including visibility, engagement, and click-through performance of campaign assets.
  • Respond to ad-hoc analysis requests and generate insights to support timely decision-making.

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