Digital Media Strategist

2 days ago


Karachi, Sindh, Pakistan ArcPoint Technologies Full time

At ArcPoint Technologies, we are seeking a highly skilled Digital Media Manager to lead our social media presence and email marketing efforts.

The ideal candidate will have a strong background in social media management, content creation, and email marketing. They will be responsible for building and managing our company's social media profiles, creating shareable content, and monitoring relevant social discussions.

In addition, the successful candidate will run regular social promotions and campaigns, track their success, and drive consistent traffic and leads from our social network presence.

They will also explore new ways to engage and identify new social networks to reach our target buyers, track and measure all initiatives to report on social media ROI, and grow our email list organically.

The Digital Media Manager will work closely with our team to develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Key Responsibilities
  • Build and manage social media profiles across multiple platforms
  • Create engaging content for social media and email marketing campaigns
  • Monitor and respond to social media conversations and comments
  • Run regular social promotions and campaigns to drive engagement and conversions
  • Track and measure the success of social media and email marketing initiatives
  • Grow our email list organically and manage email marketing campaigns
Requirements
  • Active personal presence in social media
  • Excellent communication and creative thinking skills
  • Proficiency in email marketing and marketing automation technology
  • Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging


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