Digital Media Strategist

2 days ago


Karachi, Sindh, Pakistan Sui Southern Gas Company Limited Full time
Job Summary

We are seeking a highly skilled Digital Media Strategist to join our team at Sui Southern Gas Company Limited. The ideal candidate will have a minimum MBA with at least 4 years of experience or a Masters in Mass Communication with minimum 8 years of relevant experience.

Key Responsibilities
  • Develop and implement digital media content strategies to oversee the company's interactions with the public.
  • Analyze engagement data, identify trends in customer interactions, and plan digital campaigns to build community online.
  • Plan and develop digital media campaigns that align with the company's goals.
  • Craft compelling content or work with advertising agencies to get it developed.
  • Suggest new ways to promote social media platforms to build followership.
  • Ensure posting content across digital media accounts is consistent and engaging.
  • Arrange digital media communication events such as company management podcasts and webinars, and social media live coverage of internal and external physical events.
  • Monitor and analyze running campaigns to optimize results.
  • Stay up-to-date with the latest social media trends and financial impacts to develop better communication strategies.
  • Develop videos showcasing company developments and achievements for beaming on digital media platforms.
  • Supervise online/physical sessions for direct customers to join and register their complaints, identify trends/critical complaints, and submit to senior management with possible action plans.
  • Guide the team on integrating online/offline activities and ensure they meet contractual obligations/deadlines.
  • Review suggested topics for blogs, make suggestions on additional topics, review written blogs, and submit for approvals.


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