Performance Copywriter Lead

6 days ago


Karachi, Sindh, Pakistan HR Ways Full time
About Our Company

As a leading digital marketing and software development agency, we empower entrepreneurs, startups, and businesses through technology and innovation by providing comprehensive marketing services to e-commerce brands.

Job Title:

Performance Creative Strategist

Key Responsibilities:
  1. Craft compelling ad narratives and scripts, collaborate with creative teams, and drive high-performing advertising campaigns that maximize engagement and ROI for e-commerce and digital brands.
  2. Develop captivating ad scripts, attention-grabbing hooks, and engaging copy that resonates with target audiences.
  3. Collaborate with creative teams to produce visually and emotionally impactful ad content for social media platforms.
  4. Use data insights to refine and optimize creative concepts, ensuring peak campaign performance and scalability.
  5. Continuously research audience behavior, industry trends, and competitor strategies to develop innovative advertising approaches.
  6. Test and iterate ad creative based on performance metrics, ensuring consistent improvement and alignment with campaign goals.
Requirements:
  1. 5+ years of experience in writing ads, with at least 30% of ads achieving winner status.
  2. 2+ years of experience leading ad performance teams to deliver exceptional results.
  3. Strong expertise in creative writing, storytelling, and developing scripts that drive action and engagement.
  4. Must have case studies of past brand campaigns showcasing successful scaling efforts.
  5. Proven experience in performance marketing, advertising, or content creation, preferably for e-commerce or digital brands.
  6. A deep understanding of audience psychology and the ability to craft hooks and narratives that capture attention.
  7. Familiarity with ad platforms like Facebook Ads Manager and an understanding of key performance metrics.
  8. Excellent collaboration and communication skills, with the ability to work seamlessly with designers, copywriters, and media buyers.
  9. A creative mindset with a results-driven approach to advertising.
  10. Digital marketing agency experience.
Work Details:

Work Mode: Onsite - Full Time

Location: Karachi

Experience: 5+ years

Days: Monday to Saturday

Timing: 9am-5pm

Job Type: Full-time

Pay: Rs200,000.00 per month



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