Performance Copywriter Lead
6 days ago
As a leading digital marketing and software development agency, we empower entrepreneurs, startups, and businesses through technology and innovation by providing comprehensive marketing services to e-commerce brands.
Job Title:Performance Creative Strategist
Key Responsibilities:- Craft compelling ad narratives and scripts, collaborate with creative teams, and drive high-performing advertising campaigns that maximize engagement and ROI for e-commerce and digital brands.
- Develop captivating ad scripts, attention-grabbing hooks, and engaging copy that resonates with target audiences.
- Collaborate with creative teams to produce visually and emotionally impactful ad content for social media platforms.
- Use data insights to refine and optimize creative concepts, ensuring peak campaign performance and scalability.
- Continuously research audience behavior, industry trends, and competitor strategies to develop innovative advertising approaches.
- Test and iterate ad creative based on performance metrics, ensuring consistent improvement and alignment with campaign goals.
- 5+ years of experience in writing ads, with at least 30% of ads achieving winner status.
- 2+ years of experience leading ad performance teams to deliver exceptional results.
- Strong expertise in creative writing, storytelling, and developing scripts that drive action and engagement.
- Must have case studies of past brand campaigns showcasing successful scaling efforts.
- Proven experience in performance marketing, advertising, or content creation, preferably for e-commerce or digital brands.
- A deep understanding of audience psychology and the ability to craft hooks and narratives that capture attention.
- Familiarity with ad platforms like Facebook Ads Manager and an understanding of key performance metrics.
- Excellent collaboration and communication skills, with the ability to work seamlessly with designers, copywriters, and media buyers.
- A creative mindset with a results-driven approach to advertising.
- Digital marketing agency experience.
Work Mode: Onsite - Full Time
Location: Karachi
Experience: 5+ years
Days: Monday to Saturday
Timing: 9am-5pm
Job Type: Full-time
Pay: Rs200,000.00 per month
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