Digital Marketing Executive

7 hours ago

Lahore, Punjab, Pakistan beBeeDigital Full time

We are seeking a driven and creative B2B Marketing Specialist to execute our marketing initiatives across multiple digital channels. The ideal candidate should have hands-on experience with social media, digital campaigns, and event marketing. This role requires strategic thinking, strong communication skills, and a passion for digital innovation.

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  • Develop and implement comprehensive marketing strategies aligned with overall company objectives.
  • Manage the daily operations of all social media platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr, and YouTube, tailoring content for each channel and target audience.
  • Create and publish engaging content for each platform to increase user interaction and reach.
  • Coordinate the creation of multimedia content (graphics, videos, etc.).
  • Launch and monitor campaigns and competitions that enhance brand visibility.
  • Moderate and engage with online communities, responding to comments and inquiries.
  • Analyze performance metrics using tools such as Google Analytics and Meta Business Suite.
  • Stay up-to-date with market trends and consumer behavior to inform campaign strategies.
  • Support paid ad initiatives including planning and optimization of Google Ads campaigns.
  • Assist in the execution of SEO/SEM, email marketing, and content distribution strategies.
  • Provide actionable insights for improving digital campaign performance.
  • Coordinate logistics and marketing materials for trade shows, conferences, and webinars.
  • Assist in organizing webinars including content creation, speaker coordination, and technical execution.
  • Maintain competitor and market intelligence to identify growth opportunities.
Qualifications:
  • A Master's degree in Marketing, Business, or a related field.
  • Minimum 4 years of experience in B2B marketing, preferably in digital and campaign execution roles.
  • Proven experience in managing Google Ads, SEO/SEM, and digital campaigns.
  • Strong analytical skills with proficiency in tools such as Google Analytics and Meta Business Suite.
  • Excellent communication and organizational skills.
  • Experience with event planning and webinar execution is highly desirable.

Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Human Resources Services

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