Marketing Leader

2 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Marketing Leader

We are seeking a skilled Marketing Manager to develop and execute strategic marketing campaigns, drive student engagement, and promote our educational services.

Key Responsibilities:

  • Develop a comprehensive marketing strategy to enhance brand visibility and student outreach.
  • Conduct market research to identify trends, student preferences, and competitive positioning.
  • Oversee the execution of multi-channel campaigns (social media, email, events, and paid advertising).
  • Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok) to engage with students.
  • Implement SEO, PPC, and content marketing strategies to drive organic and paid traffic.
  • Create compelling blog posts, newsletters, and video content to educate and attract students.
  • Optimize student inquiry forms and landing pages for better conversion rates.

Branding & Communications:

  • Maintain a consistent brand image across all marketing channels.
  • Develop engaging student testimonials, case studies, and success stories.
  • Collaborate with designers and content creators to develop marketing materials.
  • Establish partnerships with schools, universities, and influencers to boost student recruitment.
  • Plan and execute student fairs, webinars, and open house events.
  • Coordinate with international universities to promote our consultancy services.

Performance Tracking & Reporting:

  • Monitor campaign performance using Google Analytics, Meta Ads Manager, and CRM tools.
  • Analyze key metrics (ROI, conversion rates, engagement) and adjust strategies accordingly.
  • Prepare monthly reports and recommendations for management.

Requirements:

Bachelor's or Master's degree in Marketing, Business Administration, or a related field. 3-5 years of experience in marketing, digital marketing, or student recruitment.

  • Strong knowledge of social media marketing, SEO, Google Ads, and email marketing.
  • Experience with content creation, copywriting, and video marketing.
  • Familiarity with education consultancy, student recruitment trends, and international admissions.
  • Proficiency in Google Analytics, Meta Ads, and CRM platforms.
  • Strong communication, negotiation, and leadership skills.

Why Work With Us?

Growth Opportunities – Be part of a fast-growing company with career advancement potential.
Impactful Work – Help students achieve their dreams of international education.
Creative Environment – Work on innovative marketing strategies and campaigns.
Competitive Salary & Incentives – Based on experience and performance.

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