
SEM Specialist Position
2 days ago
Job Title:
Search Engine Marketing StrategistThe primary function of a Search Engine Marketing Strategist is to develop and execute comprehensive SEM campaigns that drive business growth.
Key Responsibilities:
Keyword Research:
- Conduct thorough keyword analysis to identify high-potential search terms for various markets.
- Estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions.
Campaign Design & Management:
- Design and implement effective SEM campaigns tailored to clients' sales funnels.
- Optimize bidding strategies and ranges to maximize ROI.
- Develop a deep understanding of clients' businesses and sales processes to align SEM efforts with their objectives.
Campaign Optimization:
- Rapidly test campaign variations to identify top-performing strategies at minimal ad spend.
- Continuously optimize campaigns to improve performance and achieve desired outcomes.
Advanced Tracking & Analytics:
- Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools.
- Implement UTM parameters to track campaign performance and user journeys accurately.
Performance Monitoring & Reporting:
- Monitor key metrics and analyze campaign performance to provide actionable insights.
- Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
Bing Ads Management:
- Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
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