
Marketing Campaign Lead – Triple Play Services
6 days ago
Byte Busters is a dynamic digital marketing agency dedicated to helping businesses connect with customers through innovative advertising strategies. We pride ourselves on fostering creativity, collaboration, and growth. Our team is passionate about driving exceptional results for our clients, and we are seeking a talented Marketing Campaign Lead to join our team.
**Job Description:**
As a Marketing Campaign Lead, you will be responsible for developing and executing high-performing AdWords campaigns for promoting Triple Play services in the USA market. You will work closely with our sales, product, and design teams to align marketing efforts with Triple Play sales goals and ensure landing pages and call-to-action elements align with ad messaging and campaign goals.
**Key Responsibilities:**
1. Develop and implement high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
2. Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
3. Continuously monitor campaign performance metrics (CTR, CPC, CPA, Quality Score) and optimize campaigns to maximize ROI and ensure budget efficiency.
4. Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential, and adapt messaging and offers based on regional market insights.
5. Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance, and prepare detailed reports on campaign performance and provide actionable insights for improvement.
**Requirements:**
1. Proven experience managing large-scale AdWords campaigns (preferably in telecom or utility services).
2. Strong understanding of PPC strategies, bidding techniques, and Google Analytics.
3. Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.
4. Familiarity with targeting and marketing to U.S. audiences.
5. Excellent analytical skills with the ability to interpret data and provide strategic recommendations.
6. Strong communication and organizational skills.
7. Certification in Google Ads (preferred).
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