Senior Marketing Strategist

Senior Marketing Strategist
Job Description
**Marketing Leadership Role**
We are seeking a highly experienced marketing strategist to lead our in-country marketing team and drive the delivery of student placement and IELTS qualified lead volume for each business in the country.

The successful candidate will be accountable for developing and implementing comprehensive annual, quarterly, and monthly marketing plans that support the achievement of country student placement and IELTS goals. They will also design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads, and related activities to enable campaign execution.

Key Responsibilities:
• Lead and manage the in-country marketing team to deliver high-performance outputs.
• Develop and agree comprehensive annual, quarterly, and monthly marketing plans that successfully support the achievement of country student placement and IELTS goals.
• Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads, and related activities to enable campaign execution.
• Lead generation activities in a highly effective manner, identifying new opportunities for generating leads and making recommendations to Country Director to expand marketing activities where appropriate.
• Plan, schedule, and execute marketing activities to support the successful operation of IDP events, including pre-event marketing and all activities relating to the event itself.
• Liaise with the regional digital marketing team to ensure that local websites are maintained, updated, managed effectively, and developed to meet agreed objectives.
• Drive effective use of websites by developing and implementing SEO/SEM strategies with the in-country marketing team.
• Work closely with the in-country marketing team to generate web leads through multiple online platforms.
• Monitor call centre performance and work on optimizing performance.
• Support contact centre team to qualify web leads as per defined targets.
• Work with Office Manager(s) in developing and supporting effective execution of activity calendars, including in-office activities and outreach initiatives.
• Provide innovative and creative solutions to marketing content requirements within agreed budget limits.
• Ensure high levels of accuracy in all copy and other content, working closely with the content team.
• Identify relevant vendors and agencies to increase business success for the country, building and managing effective relationships with third parties to ensure high-quality outcomes for IDP.
• Make effective use of CRM & other tools to evaluate the effectiveness of marketing campaigns and track numbers of qualified leads generated vs target for each destination.
• Proactively escalate/hIGHLIGHT issues when necessary along with ideas of how to improve lead numbers and quality in key KPIs of Hot/Warm leads.
• Devise appropriate Public Relations strategies as required and in line with business needs.
• Build and maintain strong relationships and communication with regional office to leverage all marketing strategies & material that is developed.

Required Skills and Qualifications:
• Educated to degree level or equivalent.
• Demonstrable experience (minimum 5-7 years) in delivering high-quality marketing solutions with positive, measurable results.
• Highly effective planning and organizing, managing multiple competing priorities.
• Creative thinker and able to develop contemporary marketing content.
• Highly effective relationship building and relationship management skills.
• Able to read, analyze, and interpret information effectively.
• Fluent in English with excellent communication skills across all key methods – oral (including presentations), written, and nonverbal.
• Problem-solving skills and able to implement creative solutions to problems.

Benefits and Others:
Please note that this role offers competitive salary, benefits package, and opportunities for professional growth and development.

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