Marketing Manager Media Lead

19 hours ago


Karachi, Sindh, Pakistan GroupM Full time

About the Role

We are seeking a highly skilled Senior Manager Media Buying to join our team at GroupM. In this role, you will be responsible for handling media vendors and facilitating clients throughout the investment/buying process.

As a Senior Manager Media Buying, you will have a key responsibility of leading the investment/buying team. You will channelize budgets based on annual deals/budgets, oversee evaluation of schedules for reach, ratings and CPRP delivery, and ensure Investment/Buying KPI's are met.

You will also lead OVT & Prop, review actual airing vs planned in terms of spend, reach, CPRP, GRP's & frequency, lead KPIs setting, monitor all ESP activities, and lead all monthly reporting to region and internal high-ups.

Maintaining and grooming relations with the broadcasters is another important aspect of this role. You will supervise and ensure deadlines are compiled by Senior Managers, review investment/buying deals, channel performance review, creation of annual deals, monitoring of current strategy and advise changes if any, analysis of current year investment/buying strategy, creation of investment/buying strategy for next year, review and propose changes in media processes to enhance speed and efficiency, and facilitating T&Pm in all major consolidation and GM deals.



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